I was under the impression that the "Even More Plus Smartphone" plan was $39.99, but when I brought my new N1 into the store, I was quoted $30/month unlimited,

I was under the impression that the "Even More Plus Smartphone" plan was $39.99, but when I brought my new N1 into the store, I was quoted $30/month unlimited, no contract. I've been a customer since 2002 and have a family plan (voice and text) that expires in November. Maybe it's for existing customers?