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That doesn't explain why large breweries neglected to make IPAs themselves.
by elsherbini 9y ago
That doesn't explain why large breweries neglected to make IPAs themselves.
- vkou 9y agoPeople aren't buying craft IPAs because they want to drink bitter water. They are buying craft IPAs, because they want to drink craft beer. Miller-Coors producing and marketing an IPA wouldn't be getting them all the sales that are going to microbrewers. Our alcohol consumption is 60% ritual, 60% social signaling, and 30% personal preference.
- dragonwriter 9y ago> Our alcohol consumption is 60% ritual, 60% social signaling, and 30% personal preference. Also, it is affecting our math skills...
- dllthomas 9y agoMaybe there's overlap?
- dragonwriter 9y agoThey didn't. They made some. [0] They just didn't succeed in marketing them. [0] e.g., https://www.beeradvocate.com/beer/profile/29/30064/ https://www.beeradvocate.com/beer/profile/29/30064/