In other words, it's a mature market with a few large players vying with each other, along with dozens of smaller players. The result? A lot of different beve

In other words, it's a mature market with a few large players vying with each other, along with dozens of smaller players. The result? A lot of different beverages, and plenty of alternatives for people afraid they'll get caught drinking the same thing the guy in front of them at the supermarket bought.