Gruber loses it on the facts here. <em>On the other, the Schmidt Google that, in its efforts to serve ads as efficiently as possible, no longer seems concerned

Gruber loses it on the facts here. <em>On the other, the Schmidt Google that, in its efforts to serve ads as efficiently as possible, no longer seems concerned with the traditional Western concept of personal privacy.</em> For search ads, nothing matters except your query. It's just contextual -- it doesn't matter who you are, what you've searched on before or if you have a Gmail account. Now, with Adsense and DoubleClick, Google is starting to play with using more about what it knows about you, but so far, the system only uses traditional third-party tracking cookies AND some data about what you do on YouTube. There's substantial pressure inside the company to break down this wall further (see the recent WSJ article on the leaked docusments), but right now, it's hard to see where Google is "no longer concerned with the traditional Western notion of personal privacy." Other than that, it's a great troll on Gruber's part.