I find it a bit creepy, because he (or to be exact Google) is one of the people driving us in that direction. If you were on a ship, and the captain told you:

I find it a bit creepy, because he (or to be exact Google) is one of the people driving us in that direction. If you were on a ship, and the captain told you: "It's hard, but at these rate we'll probably go straight into the storm", and then he turns and does nothing about it, or keeps going... I'd find it a bit creepy. But that's very much a personal opinion. I agree it's not a fair adjective (as in it's too heavy) to use for what we are talking about.