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And there is at least one company that has done exactly this [0]. [0] https://www.vanityfair.com/news/2017/12/iced-tea-company-changes-name-to-long-blockchain-

• ceejayoz 9y ago
  At least two (and this one's probably more egregious, in the SEC's eyes): https://www.theverge.com/2018/1/9/16869998/kodak-kodakcoin-blockchain-platform-ethereum-ledger-stock-price https://www.theverge.com/2018/1/9/16869998/kodak-kodakcoin-b...
  • mywittyname 9y ago
    Kodak has a plausible argument for pursuing BC; the iced tea company is just flagrant.
    • ceejayoz 9y ago
      The iced tea was first, though. Kodak went into their announcement knowing what happened to the iced tea company's stock.
      • TomK32 9y ago
        Not first, everyone's forgotten the dot-com-mania?
        • ceejayoz 9y ago
          The iced tea company was the first to stumble upon the fact that adding "blockchain" to your company's name and making no other significant changes could boost your shares by 50% instantly. They have some plausible deniability that they truly intended to pivot the company and didn't know it'd have those effects.
      • josh2600 9y ago
        I’m assuming you haven’t looked into the Kodak ICO? It’s actually quite well done.
      • TallGuyShort 9y ago
        Kodak had a very original idea to use blockchain technology to complement their existing business, targeting the same customers. It was done well enough that I bet they can provide a paper-trail of the idea that pre-dates what happened to the iced tea company's stock. They might get investigated, but I would bet confidently they'll walk away clean.
    • philfrasty 9y ago
      „Pull a Kodak“ https://www.urbandictionary.com/define.php?term=pull+a+Kodak https://www.urbandictionary.com/define.php?term=pull+a+Kodak
  • tlb 9y ago
    The Kodak plan seems pretty good to me. Digital photograph copyrights are a solid basis for a coin. They're an asset class sensible people might want to make long-term investments in.
• PeterisP 9y ago
  The key part of that comment is "without providing adequate disclosure" - it is acceptable for a public company to do everything listed above as long as the change in business model and the change in risk profile is properly disclosed; as long as what they're advertising (we're now working on a new super cryptoproduct!!!) to potential investors is actually true, and the shareholders (both current and future) are on board with what their company is doing.