I get Shake Shack has a nice anti-chain image. And the ingredients might be more in line with the customers values. But do people really enjoy the taste of Sh

I get Shake Shack has a nice anti-chain image. And the ingredients might be more in line with the customers values. But do people really enjoy the taste of Shake Shack burger more than In-N-Out? I don't understand it. The aesthetic is cool, milkshakes are great, and maybe you like crinkle fries more.... but the secret menu has a Peanut Butter burger! That's kinda gross. Maybe its just my location (Las Vegas) but I don't get the hype at all. Plain cheesburger to cheeseburger Shake Shacks burgers just don't appeal to me. If someone with a more mature palate can explain the appeal of the burgers it would be appreciated.