Hey! OP here :) I agree that it is not a product. Another more correct term would have been "MVO" (Minimum Viable Offer) It is a productized service business

Hey! OP here :) I agree that it is not a product. Another more correct term would have been "MVO" (Minimum Viable Offer) It is a productized service business offering design as a service. For a fixed per month we do design requests, so it is recurring in that sense.