Many places unify this flow to prevent people dropping out halfway through Even the link in the header to subscribe leads to a wall of text where you have to h

Many places unify this flow to prevent people dropping out halfway through Even the link in the header to subscribe leads to a wall of text where you have to hunt for the right link. The first link several paragraphs in is for group subscriptions?? Why? My bet is that the people landing on have mostly decided to subscribe, or are interested in more details about the cost. Yet 90% of the page is still about convincing me about the merits. I was already convinced by the single paragraph header on the article! The page presented is useful for those coming from an FAQ or something, but not well suited for the person coming from that header. It might sound super nitpicky but there's huge amounts of behavioral science about the benefits of simplifying these kinds of flows. Saying it doesn't matter is going against a lot of documented evidence to the contrary.