The problem is that if you're big enough business-wise you don't care that much about NN. It's like in Germany when Google has to pay for content in Google News

The problem is that if you're big enough business-wise you don't care that much about NN. It's like in Germany when Google has to pay for content in Google News and they just tell the publishers they will not include them if they don't give it to them for free despite these new rules (which are stupid). But if you're a small startup or company and you want to do this you have no chance doing this. Same goes for NN. If someone wants to block Google or Netflix now they can't really get that much from them because they need them to sell their own product or otherwise people will leave. If you're small no-one cares and your can't do anything about it. So it hurts innovation from new companies but doesn't hurt any big established players. Besides that they also have enough revenue to invest in their own fiber infrastructure like Google does and really everyone wants to get good access to their content so they connect to them.