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Wonder why Q4 had such a big bump but Q1 2018 seems to be dropping back down to prior levels. Is this just people purchasing subscriptions at the holiday? Disco
by kosei 9y ago
Wonder why Q4 had such a big bump but Q1 2018 seems to be dropping back down to prior levels. Is this just people purchasing subscriptions at the holiday? Discounts? Special content?
- yeukhon 9y agoNetflix doesn’t have discount for holidays. They recently up the subscription price. My bet is the increase has to do with the holiday effect (more time at home), and the fact more collections are added. A good number of recent movies are available online (Amazon, YouTube, Netflix) as soon as they leave the box. Though the mote interesting graph would be views. During major sport events I can bet there is a big dip. The family subscription is a bargain though.
- 33W 9y agoIt could be people receiving netflix capable devices (smart TV, appleTV, etc) and deciding that the cost is now worth it.
- jedberg 9y ago> Though the mote interesting graph would be views. During major sport events I can bet there is a big dip. I was looking in my archive but I can't find the graphs right now. Yeah, during big sporting events, there is a flattening of viewing. But what is really fascinating is that if you dig in, you find that it only affected devices that were typically connected to TVs. So streaming was normal on portable devices like iPads and Phones and the 3DS, but down on the big TVs. However, the biggest dip of all happens during the Oscar telecast, second only to the Golden Globes. :) New Year's eve was pretty flat too, but again only on the big TV devices (kid's devices were unaffected).
- yeukhon 9y agoWow! Really really interesting indeed. Love to hear this from someone who ran SRE there. Thank you for sharing!!!
- jedberg 9y agoQ4 is always big because people get new Netflix capable devices for Christmas.
- jusonchan 9y agoGetting a device alone is not enough, they need to sign up too! And most devices comes with Hulu, Amazon, HBO, Fandango and a ton of other media apps.
- jedberg 9y agoYes, but most of those devices come with free Netflix. Also, a lot of people get them specifically for Netflix (and not so much the other services).