I agree the audience is currently small, but I don't agree it is getting smaller. People rediscover eras and genres. The good part for Netflix vs Blockbuster i

I agree the audience is currently small, but I don't agree it is getting smaller. People rediscover eras and genres. The good part for Netflix vs Blockbuster is that this is a one-time cost and it will be digitized forever. You don't have to market it to a mass audience or attempt to determine the number of VHSs you'd have to create. I don't think they need to market it at all. Just do it. Surely it is only a fraction of the cost of having Will Smith in a Police-Alien movie and it'll boost your catalog.