Hulu has started offering this as well -- HBO, in particular, doesn't really care about the streaming platform per se so much as making the content available.

Hulu has started offering this as well -- HBO, in particular, doesn't really care about the streaming platform per se so much as making the content available. I think this is likely to be a path that others will take to take advantage of the fact that consumers may have a preference, and HBO would prefer to offer a nice standalone app, but perfectly happy to let customers choose Amazon/Hulu etc., for customers who prefer a different or integrated experience.