If by "money" you mean Fiat USD, then they have to convince someone to swap their tokens for Fiat. I imagine a lot of blockchain devs got rich off bitcoin so d

If by "money" you mean Fiat USD, then they have to convince someone to swap their tokens for Fiat. I imagine a lot of blockchain devs got rich off bitcoin so don't need to be paid anytime soon. They can hodl their new tokens for a while to see if they'll get rich. Again.