Keep in mind that most ISPs get contracts with state government and are generally subsidized by state contracts, especially for city and rural rollouts. Notably

Keep in mind that most ISPs get contracts with state government and are generally subsidized by state contracts, especially for city and rural rollouts. Notably Verizon gets a number of complaints in NYC and NJ for not fulfilling contracts. It also opens the doors for other smaller ISPs to get those contracts and create more competition.