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If you're defining the potential of the market by the number of people, then yes, it's a potentially huge market. If you're defining the potential of a market
by tonyarkles 9y ago
If you're defining the potential of the market by the number of people, then yes, it's a potentially huge market.
If you're defining the potential of a market by the amount of money the population of people are putting into it, then no, not so much.
(I tend to go for the latter definition, personally)