It's not marketers. It's that it used to be free (baked into the plan) so there used to be no advantage to not get a phone every two years. Do while the free p

It's not marketers. It's that it used to be free (baked into the plan) so there used to be no advantage to not get a phone every two years. Do while the free phone went away (for this in the cell phone market, did plans get any cheaper?) the purchase styles didn't.