We wrote a lot more about what we did to ensure then end user experience was good in https://research.google.com/pubs/pub46366.html https://research.google.com/

We wrote a lot more about what we did to ensure then end user experience was good in https://research.google.com/pubs/pub46366.html https://research.google.com/pubs/pub46366.html You're right that it's still early for companies that don't have the same resources of a company like Google, but products are slowly starting to emerge to make it more turnkey, so I have high hopes that this will be the norm for new companies in a few years.