Well, users can easily switch, to an extent (Google increasingly ties its services together, meaning you lose out if you use other Google products but not searc

Well, users can easily switch, to an extent (Google increasingly ties its services together, meaning you lose out if you use other Google products but not search). But, if you depend on incoming Google traffic, you can't "switch." It is this side of the equation where Google's search dominance is troubling. That, and ads.