I get what you're saying, though I've found that handling the emotional part of a discussion first makes the "rational" stuff way easier. One thing to keep in

I get what you're saying, though I've found that handling the emotional part of a discussion first makes the "rational" stuff way easier. One thing to keep in mind is that many people out there have mental disorders (treated and untreated) that make it difficult on a chemical level to control these things. For example, ADHD destroys inhibition (causing the classic "speak before you think" behavior) on a deep level that's hard to work out even after a lot of training. The way I see it is that emotional appeals serve first to level the playing field for this kind of state of mind, so that the rational discussion can happen. The Jobsian Reality Distortion Field is a thing, but for the most part I think it's about complementing the rational discussion.