With SpaceX, I find it hard to fault them for this. Public interest in spacetech is inevitably tied to futurism, idealism, idealism, big ideas and such. Space

With SpaceX, I find it hard to fault them for this. Public interest in spacetech is inevitably tied to futurism, idealism, idealism, big ideas and such. SpaceX is building the biggest ever rockets, declaring mars as a goal, landing rockets on rafts like a sci-fi flick... Build the future stuff. They also launch geostationary satelites and supply the ICC, in fact that's what they do as a business. Whether you want to call this PR, vision, culture or whatever... SpaceX calls satelites and ICC transport "routine" work. It's how they do what they do, not what they do. What they do is the stuff that sounds like breakthroughs, breaking through the limitations keeping us stuck on earth. It's hard to rate psace companies on a coolness scale. Any space company is already way up on the scale. SpaceX... is like the hollywood version. In any case, huge congratulations toRocket Lab. A rocket company with weekly scheduled flights on a shoestring is a feat.