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> And then Apple finds a way to create a really pretty GUI Isn't Apple designing most of its chips in house, these days, at least on mobile where the big money
by electricslpnsld 9y ago
> And then Apple finds a way to create a really pretty GUI
Isn't Apple designing most of its chips in house, these days, at least on mobile where the big money is at? I suppose Apple isn't building its own fabs, but describing them as 'software guys' seems a bit of a mischaracterization of the company, and how/why they make oodles of money (hell, their software has been pretty damn buggy of late anyways).
- MagnumOpus 9y agoThey do order up a custom SoC package that then is actually manufactured by TSMC or Samsung - but do you think they would have to cut the price of their phones if they had to use the standard chips that Samsung, HTC etc use? I'd say no, they could charge nearly the same. Which means the complicated hardware is not the differentiator "killer app", the marketing around the custom OS and the ecosystem is. (Which is also why they don't sell iOS or macOS to other hardware firms - the hardware is good, but the software is the USP.)