> Good luck convincing your new engineers that being inserted into your company as a cog and dealing with your business procedures for “operational efficiencies

> Good luck convincing your new engineers that being inserted into your company as a cog and dealing with your business procedures for “operational efficiencies” is making the world a better place. Dead on. I'm sure the author of the article is a great person, but the fact that the _CFO_ is the public face of this effort tells you all you need to know about how serious they are.