I think they expected console vendors to do what they did for decades before that: design custom chips. Designing a good CPU/SoC became so much expensive that

I think they expected console vendors to do what they did for decades before that: design custom chips. Designing a good CPU/SoC became so much expensive that no single console vendor can do good enough. Fortunately for them, Sony/Nintendo/MS stopped designing custom processors for their consoles, and instead adopted hardware designed by AMD, nVidia and ARM.