The only story here is that the New York Times believes the United States can compete in China better than major domestic manufacturers by leveraging some illus

The only story here is that the New York Times believes the United States can compete in China better than major domestic manufacturers by leveraging some illusionary strength in "branding". Huh? How about a reality check: Nike and Li-ning are in fundamentally different markets. If the COO of Li-ning thinks that branding gives them maybe a 10% boost in sales he probably knows what he is talking about. As far as growth opportunities go, I'd much rather be in Li-ning's position in China than Nike's.