Google reported that there is over 1.5 billion hours consumed on average per day on YouTube. That is about 10 minutes per person on the planet. Now that is a

Google reported that there is over 1.5 billion hours consumed on average per day on YouTube. That is about 10 minutes per person on the planet. Now that is a crazy amount but what is more amazing is how fast it is growing as it is growing at over 50% per year. That is more hours than all of linear TV in the US combined. But then Google has the ability to target ads and therefore have less than linear TV. It is just hard to see how linear TV will be able to compete if they are going g to continue to have 14 minutes of ads per hour of TV. My kids are growing up without ads or far less than I did and there is little chance they would except 1/4 of viewing time being ads.