To be honest, you have more inside information that I do, so thanks for that pricing tidbit. (my info comes from an interview with the CEO where he didn't say

To be honest, you have more inside information that I do, so thanks for that pricing tidbit. (my info comes from an interview with the CEO where he didn't say the exact price, just compared it to the price of organic beef) It looks like there's a solid premium on their "beef", good to know. That being said, it certainly beats thousands of dollars for lab grown meat. The important thing is that it's commercially viable at current prices. I think Impossible Foods deserves credit for picking the right "go to market" strategy. Kind of like Tesla started with a sports car, they started by supplying gourmet burger chains. At $10+ per burger, the cost of raw material is clearly acceptable for the restaurant, or else they wouldn't be buying.