Hmmm. I don't think this article get what UX copywriting means... It's not about sounding personal or cool, but rather revealing the clear purpose of a function

Hmmm. I don't think this article get what UX copywriting means... It's not about sounding personal or cool, but rather revealing the clear purpose of a function... There's no real UX advantage by replacing "Contact Us" with "Let's Talk"... Perhaps it increases your conversions or clicks, but it's not giving the user any added extra benefit or increased clarity.