> OK, but I wonder how many people keep their car for this long? BMW's? Not long, BMW has had a maintenance program called Ultimate Service. It includes all ma

> OK, but I wonder how many people keep their car for this long? BMW's? Not long, BMW has had a maintenance program called Ultimate Service. It includes all maintenance, including routine stuff like oil changes. https://www.consumerreports.org/bmw/bmw-reduces-free-maintenance-program/ https://www.consumerreports.org/bmw/bmw-reduces-free-mainten... It has allowed BMW to convert their cars into appliances which are renewed every three years. The program has been successful for BMW because 60% of their owners keep their cars for three years or less. A perpetual car loan is as good as subscription revenue.