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I vehemently disagree that the goal of UX writing should be to make users click on a "call to action" button. That is marketing, not UX. The goal of good UX wr
by gnud 9y ago
I vehemently disagree that the goal of UX writing should be to make users click on a "call to action" button. That is marketing, not UX.
The goal of good UX writing should be that the users understand what happens if they click the button.
- iamben 9y agoAnd I somewhat disagree with your vehemency ;-) IMO the goal of good UX is to help users to fulfil the purpose of the product in as pain free way as possible. Clear to understand labels are definitely _a_ goal, but leading the user down a path towards completing _their_ goal should be _your_ ultimate goal. If that's highlighting a CTA button, so be it.
- gnud 9y agoI was so vehement because the article reads like the goal is to get users to click the button. Not to help users reach their goal. Maybe I misunderstood the article. That would be ironic, right? =)
- goldenkey 9y agoI didn't get that impression from the article at all. It seemed like the main point was having human friendly texts to smooth the interaction and translate the experience well.
- s_kilk 9y ago> IMO the goal of good UX is to help users to fulfil the purpose of the product in as pain free way as possible. This seems completely upside down. So the user must act in service of the product, rather than the product acting in service of the user?