Other stuff works too. Australia mostly killed branding by enforcing plain packages, and they added images of what smoking can do to you. It worked. Varying th

Other stuff works too. Australia mostly killed branding by enforcing plain packages, and they added images of what smoking can do to you. It worked. Varying the images matters, so that people don't tune them out. It is best to focus on sex appeal: wrinkles, erectile dysfunction, nasty teeth, etc. The next best thing is to focus on the harm to children, both unborn and living in the house.