I'd say there's a competition problem in that there are too many very poorly made "me-too's" that aren't even worth the 30 bucks. The Yi's come pretty close qu

I'd say there's a competition problem in that there are too many very poorly made "me-too's" that aren't even worth the 30 bucks. The Yi's come pretty close quality-wise to GoPro, have excellent build quality -- and frankly I like the Yi optics better than GoPro's... but they ain't 30 bucks. Disclaimer: I used to design camera systems and used to work in Hollywood so I can tell the s* from the Shinola, so I consider myself fairly picky.