Because he was one of the most renowned chefs. Cooking can be quite nerdy, scientific and of course entrepreneurial. Modernist Cuisine is from a former Microsof

Because he was one of the most renowned chefs. Cooking can be quite nerdy, scientific and of course entrepreneurial. Modernist Cuisine is from a former Microsoft [1] guy, for example. [1] http://modernistcuisine.com/ http://modernistcuisine.com/