4 ms·
Fascinating, thank you for the extra breadcrumbs. I think the mental model has to include something about mass produced vs bespoke, not just high/low fashion.
by dvanduzer 9y ago
Fascinating, thank you for the extra breadcrumbs. I think the mental model has to include something about mass produced vs bespoke, not just high/low fashion.
In the US, the easiest example to take is the three tiers of fashion produced by Old Navy, The Gap, and Banana Republic. As far as I'm aware, it's always been the same ownership, but each brand is clearly marketed to different price ranges. And also as far as I'm aware: all three brands use offshore sweatshop labor. Right now, rough prices for jeans:
Old Navy: starting at 25USD
The Gap: 40-60USD and up.
Banana: starting at 120USD
If I had to pay 200-300USD for one pair of denim jeans, I would make damn sure it's because it was machined by a highly paid local artisan. (I don't really care that they're local. I'd still have to think about the cotton sourcing, I guess. Everything about the supply chain is problematic.)
You're right that income inequality is shaping the market, but I think the reverse is true too. The only go-to-market strategies anyone seems to use are: 1. dominate the market with razor thin margins (or even at an initial loss), 2. well differentiated luxury products at outrageous margins. Changing the subject from cloth, Apple is the only company that doesn't seem to operate barely above margins for their low-end products. But of course they benefit from fierce competition on margin with their suppliers. And electronics recycling is a lot more profitable than clothing recycling. I don't know, I guess I was never talking about clothes anyway, and always talking about Late Capitalism.