^^ This. In the past, I've generated a lot of business from these printed, hyper-local 'guide books'. Anecdotally, the Yellow Pages, telephone directory and hyb

^^ This. In the past, I've generated a lot of business from these printed, hyper-local 'guide books'. Anecdotally, the Yellow Pages, telephone directory and hybrid alternatives (Thomson in the UK, for example) are regarded as less credible the local guide as they are a national product customised for local markets.