> I don't think there's a reason the name GoPro couldn't be put on a variety of high end outdoor gear--surfboards, snowboards, etc. GoPro is kept alive by the

> I don't think there's a reason the name GoPro couldn't be put on a variety of high end outdoor gear--surfboards, snowboards, etc. GoPro is kept alive by the huge margins they can ask for on the basis of being the recognized inventor of the action cam market. The company knows absolutely nothing about operating on tighter margins. The markets for "surfboards, snowboards etc" are even more brand aware, but that cuts both ways: GoPro would be seen as the outside giant trying to buy their way in.