I have been waiting for this conversation. I do the grocery shopping in our house 90% in-store shopper (I like to pick out my produce and discover new stuff) 1

I have been waiting for this conversation. I do the grocery shopping in our house 90% in-store shopper (I like to pick out my produce and discover new stuff) 10% online delivery - San Francisco, Franklin Location. Here are the the things that they have gotten really wrong for me... 1. Quality Eggs. This is expensive. It requires sourcing locally and refrigeration at every step. I use to have options to buy from 3+ fantastic pasture raised egg options (almost farmers market quality). This has deteriorated to 1 option. I happily pay $9 a dozen. 2. Don't put the tofu with the dairy. They moved a lot of vegan/vegetarian favorites next to the milk and butter. Customers were complaining while I was in the store. They did not fix it. This might save on energy in the long run but is a tone def move. 3. Staying Local. I will stop shopping at WF if they don't carry local produce. This is expensive and managing each supply chain goes against lowering pricing. I don't think Amazon wants to keep the demographic. I think they will be a Ralphs or Safeway in 5 years. The next conversation will be quality and keeping the historical whole foods demographic, in these early days I am not sure that is their vision.