Yes, I agree. Another great avenue for them would have been activity trackers (like fitbit), cyclometers, and/or gps gear for hiking/marine/air (like garmin).

Yes, I agree. Another great avenue for them would have been activity trackers (like fitbit), cyclometers, and/or gps gear for hiking/marine/air (like garmin). They've really left a lot unexplored. Instead of more cameras, other gear, etc... they tried one version of a drone they had to recall for power issues, then almost immediately discontinued it. That's a pretty low-key effort for a multi-billion dollar 16 year old company