> Now I try to buy direct from individual websites like it's 1999. Oddly, Amazon has reversed roles with the brick and mortars for me. Instead of using a physi

> Now I try to buy direct from individual websites like it's 1999. Oddly, Amazon has reversed roles with the brick and mortars for me. Instead of using a physical store as a showroom and then buying online, I use Amazon's user reviews and algorithms* to see what to buy and then I go to a physical store to get it. I buy from the physical store with confidence I have a reasonable product and price and can return/exchange it easily if I'm still not happy with it. * the "Frequently bought together" and "Customers also bought" sections.