6 ms·

Why would they do this?

toomuchtodo 9y ago
They're getting ready to sell themselves. https://www.marketwatch.com/story/gopro-shares-pare-huge-loss-on-report-company-is-exploring-sale-2018-01-08 https://www.marketwatch.com/story/gopro-shares-pare-huge-los...
- winslett 9y ago
  I've got my money on Redbull buying them.
  - deleted 9y ago
    [deleted]
  - culturestate 9y ago
    GoPro has a huge professional market as well; you might be surprised at the amount of footage you see on TV and in movies that's shot on a GoPro. If I had to guess on an acquisition I might look at Canon or Nikon, but the reality is probably PE.
- ActsJuvenile 9y ago
  My money is on DJI buying them.
  - dylan604 9y ago
    I wouldn't be so sure DJI already makes better cameras. For whatever reason, DJI made a decision to go their own way. Maybe irreconcilable differences with GoPro, maybe GoPro unwilling to work with them, whatever the reason, DJI cameras have long since marginalized the need to a GoPro on their gear.
- exikyut 9y ago
  I wonder if quiet negotiations are already happening and this shutdown was to court a potential offer.
aphextron 9y ago
They're finished as a company. They never were able to innovate beyond "it's an HD camera with wifi", and low priced competition ate them up.
- ClassyJacket 9y ago
  Exactly, a hundred Chinese companies can pump out cameras like theirs. What they had going for them was their genericized trademark of a name - people calling all action cameras GoPros - which eventually would have or did come back and bite them. Their stock price is less than a tenth what it once was.
  - ravenstine 9y ago
    People are buying Chinese action cameras in such droves? Everyone I know with an action camera owns a GoPro. Something seems amiss to me, though perhaps things are different in California. But then why just these cameras? There are plenty of types of devices that have viable Chinese knockoffs for cheap, yet the non-Chinese brands thrive or at least sustain.
    - deleted 9y ago
      [deleted]
    - ClassyJacket 9y ago
      That's why I said would have. I don't know whether this has yet occurred to a significant degree or not. I just can't imagine any investor confidence in something that's so easy clones by generics, especially when people were using the trademarked name for the general product category.
    - dylan604 9y ago
      If you own a GoPro, you probably have had to buy a second one. I personally do not know of a single GoPro owner that has not damaged/lost/whatever their camera. After you buy the first one at full price today, do you buy a second one or go out and buy something else? It used to be that you could only get another GoPro, so GoPro sales looked good. Now, for $70, why not try the something else? Based on sales, looks like a lot of people are choosing the latter.

They're getting ready to sell themselves. https://www.marketwatch.com/story/gopro-shares-pare-huge-loss-on-report-company-is-exploring-sale-2018-01-08 https://www.marketwatch.com/story/gopro-shares-pare-huge-los...

winslett 9y ago
I've got my money on Redbull buying them.
- deleted 9y ago
  [deleted]
- culturestate 9y ago
  GoPro has a huge professional market as well; you might be surprised at the amount of footage you see on TV and in movies that's shot on a GoPro. If I had to guess on an acquisition I might look at Canon or Nikon, but the reality is probably PE.
ActsJuvenile 9y ago
My money is on DJI buying them.
- dylan604 9y ago
  I wouldn't be so sure DJI already makes better cameras. For whatever reason, DJI made a decision to go their own way. Maybe irreconcilable differences with GoPro, maybe GoPro unwilling to work with them, whatever the reason, DJI cameras have long since marginalized the need to a GoPro on their gear.
exikyut 9y ago
I wonder if quiet negotiations are already happening and this shutdown was to court a potential offer.

aphextron 9y ago

They're finished as a company. They never were able to innovate beyond "it's an HD camera with wifi", and low priced competition ate them up.

ClassyJacket 9y ago
Exactly, a hundred Chinese companies can pump out cameras like theirs. What they had going for them was their genericized trademark of a name - people calling all action cameras GoPros - which eventually would have or did come back and bite them. Their stock price is less than a tenth what it once was.
- ravenstine 9y ago
  People are buying Chinese action cameras in such droves? Everyone I know with an action camera owns a GoPro. Something seems amiss to me, though perhaps things are different in California. But then why just these cameras? There are plenty of types of devices that have viable Chinese knockoffs for cheap, yet the non-Chinese brands thrive or at least sustain.
  - deleted 9y ago
    [deleted]
  - ClassyJacket 9y ago
    That's why I said would have. I don't know whether this has yet occurred to a significant degree or not. I just can't imagine any investor confidence in something that's so easy clones by generics, especially when people were using the trademarked name for the general product category.
  - dylan604 9y ago
    If you own a GoPro, you probably have had to buy a second one. I personally do not know of a single GoPro owner that has not damaged/lost/whatever their camera. After you buy the first one at full price today, do you buy a second one or go out and buy something else? It used to be that you could only get another GoPro, so GoPro sales looked good. Now, for $70, why not try the something else? Based on sales, looks like a lot of people are choosing the latter.