A bigger question is Why? Why does RIM feel this need to break into a sector (consumer) they've consistently failed at infiltrating. They remind me of Big Blu

A bigger question is Why? Why does RIM feel this need to break into a sector (consumer) they've consistently failed at infiltrating. They remind me of Big Blue back in the day diluting their brand by creating really POS consumer PCs when their core was business. IBM woke up one day and realized that, selling off all their non-core interests. My bet is RIM will one day, too. BTW: It think RIM could make a killing by opening up and licensing out BBM to other services like iPhone and Android. From what I can tell, BBM is the only thing RIM has going for them anymore (from colleagues with BBs and from their entire line of commercials). Of course, licensing out BBM effectively kills any reason to buy their hardware (for most consumers).