Many countries have a “well-known trademark” doctrine where a mark can be so famous that any business using it could be a source of consumer confusion. For exam

Many countries have a “well-known trademark” doctrine where a mark can be so famous that any business using it could be a source of consumer confusion. For example, if you see that Coca-Cola has released a firewall, you might well think it has some connection to Coca-Cola, even if you know they are not currently in the software business. Lulu supermarket may not be well known enough to enjoy that kind of protection.