You seem to be ignoring the larger problem. Having the pharmaceutical industry arrange everything around the notion of "what is more profitable to us" leads th

You seem to be ignoring the larger problem. Having the pharmaceutical industry arrange everything around the notion of "what is more profitable to us" leads them to ignore the notion of "what is best for patients with this condition". If unbiased studies show that their treatment is more effective and has less side effects than existing options, then it should become the usual treatment for that condition. Otherwise, no amount of advertising and promotional activity on their part makes sense when approached from the notion of what is best for patients. In the case of promoting Oxycontin to treat chronic pain, real harm has been done.