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RescueTime was approached by AppSumo (Noah Kagan) and we did it. It's a no-brainer for the participating firms. SaaS has nearly 100% margins-- the only meanin
by webwright 16y ago
RescueTime was approached by AppSumo (Noah Kagan) and we did it. It's a no-brainer for the participating firms.
SaaS has nearly 100% margins-- the only meaningful cost is people (sunk cost) and customer acquisition (hella crazy hard/expensive once you try to scale beyond WoM).
Being a company that participates in these deals gets you:
1) A bunch of (largely) non-paying users. Maybe you get a few grand in revenue. Meh. But some subset of those will get addicted and will be full price to renew.
2) A ton of links. Hellloooooo SEO.
3) A ton of new people talking about you. Hellooooo word of mouth.
Definitely a great option.
- patio11 16y agoThanks for taking the time to write this. My only worry with flash sales, from the selling software perspective, is that I worry you're probably going to get a metric tonne of pathological tire kickers who take disproportionate support and fail to renew at the real price. If that didn't happen to you, I'm happy for you and everyone else.