I think you have an idealized view of journalism and media that doesn't align with reality. Kick backs, side deals, "back scratching", etc has always existed in

I think you have an idealized view of journalism and media that doesn't align with reality. Kick backs, side deals, "back scratching", etc has always existed in journalism and media. And it's not just journalists. The owners of media companies and editors also trade influence for money, access, etc. It's not just with brands/advertising, this also applies to their coverage of politics, sports, etc.