“ – Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage. – Distinguis

“ – Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage. – Distinguish news from advertising and shun hybrids that blur the lines between the two. Prominently label sponsored content. ” https://www.spj.org/ethicscode.asp https://www.spj.org/ethicscode.asp (Society of Professional Journalists) “ 2.3 Readers are entitled to expect that the content of the press reflects the best judgment of editors and writers and has not been inappropriately influenced by undisclosed interests. Wherever relevant, any significant financial interest of an organization should be disclosed. Writers should disclose significant potential conflicts of interest to their editors. ” http://www.presscouncil.ie/code-of-practice http://www.presscouncil.ie/code-of-practice There may actually be a technological fix for this. One can use [computational stylometry](https://en.wikipedia.org/wiki/Stylometry#Current_research https://en.wikipedia.org/wiki/Stylometry#Current_research) to analyse a blogger's (sorry, I mean journalist's) written output. The algo performs clustering, any articles not written by the author are shown up as outliers. Author attribution works because everybody uses function words differently from each other but fairly consistently over time. If an author has 150+ articles you'd definitely spot copy that came from another source I'd say!