You're equating different things You paid real money for the hardware.. You have paid 0 for the use of Google's servers and their software. E.g. you enjoy the

You're equating different things You paid real money for the hardware.. You have paid 0 for the use of Google's servers and their software. E.g. you enjoy their Maps app, you enjoy seeing real time traffic. You enjoy using Keep and let them host all your memos on it. You enjoy Photos and like that all your pics are in the 'cloud'. You enjoy...... You paid real money for the hardware yes, and it works with ur without your data. But another cost is your usage of their software... Everyone does some type of calculus on this cost. I bought their hardware as well, and i don't sell my data to them.. at all.. However, I'm looked at by most of my friends and family as the eccentric privacy guy that runs tech stuff for them. I run services mainly for myself, but many of my friends/family use them.. NextCloud for backups to a FreeNas and for sharing, ejabberd for chat, Piwigo for sharing photos &blog, davical for contacts and calendar, phabricator to share some of my programs, the all important email, and I've occasionally been conned into running a quake server. I pay in time and convenience. I use and contribute to apps on Fdroid. I contribute when i can to the OSM project for mapping. I still have to use waze for traffic. And instead of having apps that siphon off my data, i simply go to their websites and check stuff (yelp and occasionally facebook), and yes, it's as painful as it sounds.. I know everyone can't do a lot of these, but a few services have popped up that do some of these for you for cheap, proton mail being the biggest (imo).. Running a mail server is the most challenging, in part because more and more people rely on the big providers for email, and in turn, those big providers are flagging lots if self hosted smaller email providers as spam. Outlook is really hard, i can even send email to an outlook account from a Comcast account and it gets flagged as spam.. So yes, unfortunately you aren't the customer, although you might feel differently and they've definitely marketed things in a misleading way. The truth of the matter is i highly doubt anyone reading this site wouldn't be able to do any of the above, and making it sound otherwise is folly. We all choose who and what to pay and what we pay with. It's not even as much about privacy, as it is freedom. I was an avid google talk and google reader user, they walled off talk to hangouts and eliminated reader. Once you realize that it's better to have some self reliance rather than convenience, your world will change.