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"2.1 Advertisements must be obviously distinguishable from editorial content, especially if they use a situation, performance or style reminiscent of editorial
by kartan 9y ago
"2.1 Advertisements must be obviously distinguishable from editorial content, especially if they use a situation, performance or style reminiscent of editorial content, to prevent the audience being confused between the two. The audience should quickly recognise the message as an advertisement."
https://www.asa.org.uk/type/broadcast/code_section/02.html https://www.asa.org.uk/type/broadcast/code_section/02.html
- igravious 9y ago“ – Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage. – Distinguish news from advertising and shun hybrids that blur the lines between the two. Prominently label sponsored content. ” https://www.spj.org/ethicscode.asp https://www.spj.org/ethicscode.asp (Society of Professional Journalists) “ 2.3 Readers are entitled to expect that the content of the press reflects the best judgment of editors and writers and has not been inappropriately influenced by undisclosed interests. Wherever relevant, any significant financial interest of an organization should be disclosed. Writers should disclose significant potential conflicts of interest to their editors. ” http://www.presscouncil.ie/code-of-practice http://www.presscouncil.ie/code-of-practice There may actually be a technological fix for this. One can use [computational stylometry](https://en.wikipedia.org/wiki/Stylometry#Current_research https://en.wikipedia.org/wiki/Stylometry#Current_research) to analyse a blogger's (sorry, I mean journalist's) written output. The algo performs clustering, any articles not written by the author are shown up as outliers. Author attribution works because everybody uses function words differently from each other but fairly consistently over time. If an author has 150+ articles you'd definitely spot copy that came from another source I'd say!
- deleted 9y ago[deleted]
- Legogris 9y agoI have previously seen The Telegraph as a relatively serious publication, but we were approached by a person from them who reached out to us for an interview. Only after the interview, they told us that it was for an ad-campaign and that they wanted money for it to be published. Looking back at the email conversation, they weren't blatantly lying but used weasel-wording to make it appear as being editorial content. Having a background as a journalist, this was shocking for me.
- dozzie 9y ago> Having a background as a journalist, this was shocking for me. In other words: having a background as a journalist, he shocked you? Do you see where your "background as a journalist" failed miserably?