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In both the current company I work in, and the company before that, we had articles written about us that were pushed by the company. I don't think that money
by toomanybeersies 9y ago
In both the current company I work in, and the company before that, we had articles written about us that were pushed by the company.
I don't think that money was involved, but the marketing copy (wait, sorry, the "article") was basically written by us, and sent to the journos with some photos. All they had to do is upload it to the news site.
Makes an workday for the journo, and the company gets some publicity. Win-win for everyone, except people that enjoy reading quality, impartial content, rather than advertisements dressed up as legitimate articles.
- Veen 9y agoThis is largely how "guest blogging" works too. Marketing agencies hire writers who create content for their clients. The agencies then give the content to publishers for free, and it's published under a pseudonymous byline or the byline of an executive that typically includes a link to the client. When you see an article in Forbes written by a CEO or some other executive, it's often ghost written by a marketing agency's writers.