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This isn’t a secret among marketers. They talk about it very openly amongst themselves. This is why, when you see the Forbes, Inc, Business Insider, or HuffPo

by gk1 9y ago

This isn’t a secret among marketers. They talk about it very openly amongst themselves. This is why, when you see the Forbes, Inc, Business Insider, or HuffPo logo on the site of an “expert” or startup company, you know they are bullshitting—those “press mentions” were, most likely, paid for.

toomanybeersies 9y ago
In both the current company I work in, and the company before that, we had articles written about us that were pushed by the company. I don't think that money was involved, but the marketing copy (wait, sorry, the "article") was basically written by us, and sent to the journos with some photos. All they had to do is upload it to the news site. Makes an workday for the journo, and the company gets some publicity. Win-win for everyone, except people that enjoy reading quality, impartial content, rather than advertisements dressed up as legitimate articles.
- Veen 9y ago
  This is largely how "guest blogging" works too. Marketing agencies hire writers who create content for their clients. The agencies then give the content to publishers for free, and it's published under a pseudonymous byline or the byline of an executive that typically includes a link to the client. When you see an article in Forbes written by a CEO or some other executive, it's often ghost written by a marketing agency's writers.
disiplus 9y ago
almost every crypto ICO had a huffpo logo on their site. just silly ( that would not work in couple of days). and then there are the ones putting logos of bbc and the like but linking general storyes about crypto, in the hopes that the visitor would not notice that the story is not about them. as somebody that likes crypto i hate this.
coldcode 9y ago
When I worked at a financial services company we constantly had to find uses for whatever tech the CIO had bought without our input, yet really had no use for. Inevitably there would be an article on the company's website by him about how wonderful the tech was and how it was making everything easier. We suspected (and later were proved right) he was getting massive kickbacks. Long after I left he was walked out the door when a new CEO was hired.

by gk1 9y ago

toomanybeersies 9y ago

In both the current company I work in, and the company before that, we had articles written about us that were pushed by the company. I don't think that money was involved, but the marketing copy (wait, sorry, the "article") was basically written by us, and sent to the journos with some photos. All they had to do is upload it to the news site. Makes an workday for the journo, and the company gets some publicity. Win-win for everyone, except people that enjoy reading quality, impartial content, rather than advertisements dressed up as legitimate articles.

Veen 9y ago
This is largely how "guest blogging" works too. Marketing agencies hire writers who create content for their clients. The agencies then give the content to publishers for free, and it's published under a pseudonymous byline or the byline of an executive that typically includes a link to the client. When you see an article in Forbes written by a CEO or some other executive, it's often ghost written by a marketing agency's writers.

disiplus 9y ago

almost every crypto ICO had a huffpo logo on their site. just silly ( that would not work in couple of days). and then there are the ones putting logos of bbc and the like but linking general storyes about crypto, in the hopes that the visitor would not notice that the story is not about them. as somebody that likes crypto i hate this.

coldcode 9y ago

When I worked at a financial services company we constantly had to find uses for whatever tech the CIO had bought without our input, yet really had no use for. Inevitably there would be an article on the company's website by him about how wonderful the tech was and how it was making everything easier. We suspected (and later were proved right) he was getting massive kickbacks. Long after I left he was walked out the door when a new CEO was hired.